Unit 3: Research Techniques for Creative Media Production - 1st Assignment for Steve Woods

Assessor: Steve Woods
Hand-in Deadline: 28th April 2017
Scenario: You have applied for a job as a researcher with a local media company. As part of the selection process they have asked you to produce a report for them on the nature and purpose of research in the creative media industries.

TASKS

In your own words fully explain the main types, methods and sources of research that can be used for a research project, and the main purposes of research undertaken within the creative media industries.

You must research the following:

• Types of research - quantitative and qualitative.
• Methods and sources of research - secondary, primary, data gathering agencies and self generated.
• Purposes of research - audience, market, production research. 

This assignment will be completed via Word document and uploaded on Google Drive.