Assessor: Alan Sill Hand-in deadline: 2nd February 2017 - via Turnitin Unit: 8 - Understanding the TV and Film Industries Scenario:You have been approached by a student
magazine to produce a comprehensive guide to the television and film industry
that provides information and debate. Within your guide you must include
elucidated examples and consistently use subject terminology correctly. You must target the guide
at students considering studying or working in the television and film industry.
TASK 1 You will comprehensively explain recent
changes in technology within the industry and the impact of these developments,
providing elucidated examples illustrated with appropriate images. This section
will be entitled “Developing Technologies
in Television and Film”. You must
include the at least 8 of the following areas of developing technologies:
satellite
and cable
analogue
and digital
film-based
interactive
internet
high
definition and ultra high definition
consumer
products
streaming
content
on-demand
viewing
digital
recorders
pay-per-view
TASK
2 - Getting to Grips with the Industry You
will:
Research ownership and funding of the TV and film industries
Produce an powerpoint slideshow explaining their findings.
For each case study outline the following:
Ownership - public service; commercial; private; corporate; independent companies; global
companies; vertical and horizontal integration; monopoly.
Funding - license fee;
subscription; pay per view; sponsorship; advertising; product placement;
private capital; financial aid; development funds.
- Explain thoroughly and offer examples -
This assignment has been completed with both the help of Word and PowerPoint. Task 1 was completed via Word document, with Task 2 completed with the use of PowerPoint. They are to be submitted via Turnitin.
Assessor: Keith Lawler Hand-in Deadline: 17th February 2017 Unit: 16/22 - Film & Video Editing Techniques Scenario: You have to demonstrate your knowledge of film and video editing techniques, as you will come to producing a film for a small production company. You are to produce a report in the development, purpose and conventions of film and video editing techniques.
TASK(s)
All three of these sections of the assignment must be completed. One task, three sections:
Development - in-camera editing; following the action; multiple points of view; shot variation; manipulation of diegetic time and space; film, video; analogue; digital.
Purpose - storytelling, e.g. engaging the viewer, development of drama, relationship to genre, creating motivation; combining shots into sequences; creating pace.
Conventions and techniques - seamless; continuity; motivated; montage; jump-cutting; parallel editing; 180 degree rule; splicing; transitions, e.g. cut, dissolve, fade, wipe; cutaways; point of view shot; shot-reverse-shot; providing and withholding information; editing rhythm; crosscutting; cutting to soundtrack.
- Include examples and explain thoroughly -
DEVELOPMENT
In-camera editing - involves the cinematographer taking a strict approach that involves scenes following a strict order of shots. Thus, the edit is already complete, as the shots are already accomplished. Here is an example found on YouTube.
Following the action - an example of such would be Mr. & Mrs. Smith's couple showdown. This is basically where the camera follows wherever the action is going, and helps build up tension where a director may want some to be made, in order to entice viewers and engage the audience into something exciting.
Multiple points of view - sees a scene in a film from the various perspectives of multiple characters, with shots usually focusing on them and transitioning between the characters and action. It allows audiences to see the characters differing, or somewhat similar, reactions to the events taking place. An example of this can be seen in Magnolia.
Shot variation - where a shot can be filmed static, with no cuts throughout to show a piece of film, or where many different film shots are put together to also create a piece of film. 10 Things I Hate About You is a mainstream example of this.
Manipulation of diegetic sound and space - this involves the editor editing the speed within any shooting of a scene or a set of scenes, whether it be in TV or film. This is done to perhaps skip time and pick up the pace, so the audience do not get bored so easily, as well as to hurry the story along. This can be seen in The Karate Kid training montage.
Film - by definition, this is a thin flexible strip of plastic or other material coated with light-sensitive emulsion for exposure in a camera, used to produce photographs or motion pictures, usually composing a story or event recorded by a camera as a set of moving images and shown in a cinema or on television.
Video - the recording, reproducing, or broadcasting of moving visual images. Of course, this is the basis of film on all media outlets. It involves making creative video editing decision in the post-production of film making and video production.
Analogue - the name given to traditional tape-based video post-production, to contrast it with digital editing, which uses mate- rials stored in a computer. Tape-based editing is linear because you cannot jump instantly to any point in a videotape.
Digital - a non-linear editing system (NLE) is a video (NLVE) or audio editing (NLAE) digital audio workstation (DAW) system that performs non-destructive editing on source material. This is an example of digital. Non-destructive editing is a form of audio, video or image editing where the original content is not modified in the course of editing – instead the edits themselves are specified and modified by specialized software.
PURPOSE
By engaging the viewer with storytelling and developing drama, one can grab a viewers attention and, further, the mainstream masses. Keeping the audience interested is key, but then this leaves to question: which shot to use with which line of dialogue? These are the questions that will be brought up. Where precisely do I place transitions from each shot to the other, or when I want the audience to feel clam, excited or scared? Telling stories is a universally shared problem among editors in the media industry - to craft a story is to make art, but art must offer meaning. This meaning can be brought about in differing ways and opinions, be it through dialogue, filming of certain shots or through other means.
The role of the editor is to make the audience understand what is happening with the filmed footage, as well as maintain the pace of footage, be it slow or fast. Footage must be edited in a way not to confuse the audience, so you do not distract away from meaning. By keeping it interesting, you keep the audience involved, whether it is by withholding information from the audience, or to let them know before even our characters do. This of course is done through a combination of shots, and is the means to achieve either one of these end goals.
Take, for example, this perfectly illustrated video by YouTuber Nerdwriter1, who makes the case that Harry Potter & The Prisoner of Azkaban is the best Harry Potter film of the franchise. He makes his argument by taking notice of director Alfonso Cuaron's direction of the film, tone, as well as the choice in cinematography by Michael Seresin, whom both sought to bring upon the coming of age for the Potter franchise. The use of certain shots and camera angles, as well as the directing, pacing and acting of the film, all point towards Harry coming to terms with growing responsibilities as he grows from teenager to young adult. He finds himself alone yet also finds the strength to persevere.
This is the simple story of a young boy coming to terms with the realities he faces. It is both beautiful, tragic yet endearing and somewhat reletable. We can all relate to the character of Potter in this film on some level, given that we have all been in a position where we face loneliness and isolation, and feeling as if something is out there to get us. A story like this can both entertain and inspire, perhaps even reassure the audience.
Stories such as these, however, are not just limited to film. They can be found across all forms of medium, such as music, music videos, video games, radio and TV. Of course keeping with actual video and film, as well as the cinematography that comes with it (featuring techniques such as shots and angles), the purpose of a the various conventions and techniques used in filming and editing tend to have a varied meaning, depending on who you are looking at.
For example, many films tend to use the famous shot-reverse-shot to depict two individuals engaging in a discussion, and this shows each individual's reaction to one another. Every Frame a Painting however, argues that the renowned Coen Brothers (Joel & Ethan) having taken this form of art and made it their own. Considering the Coen Bros. films focus on complex characters and contain heavy dialogue segments, this comes to no surprise.
The purpose of this shot, argued by E.F.a.P., is that they [the Coen Bros.] want their audiences to be humored by their expressions, yet also level and sympathize with their characters, in order for them to grow to care for them, and thus get attached. This is what grabs a viewers attention and keeps their eyes on the screen. An audience will not care for a character should they not feel compelled to react to them, or whether they find them boring or annoying.
CONVENTIONS & TECHNIQUES
Seamless - where you put two different pieces of film together to create a neat, smooth piece of film that runs into each piece of each other easily. An example here can be found from an episode of The Walking Dead.
Continuity - combining more-or-less related shots, or different components cut from a single shot, into a sequence so as to direct the viewer's attention to a pre-existing consistency of story across both time and physical location. This is clearly seen in Children of Men.
Motivated - a way of helping to suspend the audiences disbelief when watching a production, where shots are carefully chosen to push a story along and make the audience believe what they are seeing. The Hot Fuzz intro is a perfect example of this.
Montage - the technique of selecting, editing, and piecing together separate sections of film to form a continuous whole, famously used in the Rocky franchise.
Jump-cutting - to make an abrupt transition from one scene to another, an example shown here in The Royal Tenenbaums.
Parallel editing - the technique of alternating two or more scenes that often happen simultaneously but in different locations. If the scenes are simultaneous, they occasionally culminate in a single place, where the relevant parties confront each other. This can be seen in Shrek 2.
180 degree rule - a cinematography guideline that states that two characters in a scene should maintain the same left/right relationship to one another. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle. This is shown in The Shining's toilet room scene.
Splicing - afilm spliceris a device which can be used to physically join together lengths of photographic film. It is mostly used in film motion pictures. This is used in the majority of most modern made films and TV.
Transitions - e.g. cut, dissolve, fade, wipe. They make for a sudden or an abrupt change in scene and or scenery. The Star Wars franchise are well known for this, particularly the "prequels".
Cutaways - the interruption of a continuously filmed action by inserting a view of something else. Here is an example of the cutaway shot.
Point of view shot - also known as POV shot, first-person shot or a subjective camera, it is a short film scene that shows what a character (the subject) is looking at (represented through the camera). Here are numerous examples of the POV shot.
Shot-reverse-shot - a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character, using the same shot as the first character. Here is a rather complex example from Spiderman, where Willam Dafoe's character confronts his split "Goblin" personality.
Providing and withholding information - this is the use of filming and camera angles by an editor of film director in order to either keep the audience guessing of what is occurring or what is about to occur. However, it could also mean the audience knows something before even the characters on scene even know. An example of withholding information from the audience and one of its characters is perfectly illustrated in this scene from Se7en.
Editing rhythm - describes an assembling of shots and/or sequences according to a rhythmic pattern of some kind, usually dictated by music. Here is an example from Sucker Punch.
Crosscutting - used in films to establish action occurring at the same time in two different locations. In a cross-cut, the camera will cut away from one action to another action, which can suggest the simultaneity of these two actions but this is not always the case. Inception offers a great example of a crosscutting scene.
Cutting to soundtrack - when the pace of the cuts are motivated by how fast the song is OR referring to when scenes and shots are cut to the film or TV's soundtrack. An example would be the Reservoir Dogs intro.
TASK(s)
The following must be included for completion of this assignment:
Methods of Recruitment - fully explain how employers recruit.
Research presentation of employment and identify your skills and qualifications i.e. CV and personal statement, website etc.
Career Plan - qualifications, skills and continuation of development must be included.
- Use clear examples and explain thoroughly -
A majority of the material I will be using for the task may or may not be linked backed or referred to my assignment 2 tasks, as it has already covered a majority of what is needed for these tasks.
national press; an organization for journalists and others professionally engaged in the production and dissemination of news.
trade press; work within a trade journal or professional magazine (and colloquially or disparagingly a trade rag), is a magazine whose target audience is people who work in a particular trade or industry.
internet; the world-wide web offers an abundance of opportunities.
word of mouth; spoken communication as a means of transferring and learning new information.
personal contacts; emails, phone numbers and other means to get into contact or negotiations with those within the industry
internal promotion; being promoted within the field you work in and qualify for, to move up the career ladder so to speak
networking; interact with others to exchange information and develop professional or social contacts
trade fairs; attend these exhibitions from various media industrial organisations in order to make contacts and perhaps form a better networking system.
Methods of recruitment, of course, refers to how one can be applied within the media industry.
PRESENTATION OF EMPLOYMENT
As for me, I have already applied to the following, as well as utilized these sites:
For verification of my LinkedIn and Media Volt accounts, see the images below.
This both shows of my media qualifications and the skills I already have, utilizing technology to my advantage. By applying to these accounts I can connect and network within individuals already in the industry, in order to
Reading and writing; I want to write anything i.e. books, novels, scripts etc. I also love to follow politics and the ongoing international affairs of our everyday lives.
Values - motivation?
Libertarian leftist, according to my Political Compass quiz. I want to do good by other people but also entertain and offer something to the world. I believe in honesty, truth and integrity, as well as morality and principles.
Key strengths, skills & knowledge?
Writing is something I have always been consider good at and I pride myself on my literature skills. My knowledge most comes from when I follow politics and other global stories.
Personality, temperament? I'd like to think I'm patient and work well under pressure, being able to be analytical and critical of my own work. I can be described as somewhat of an extrovert, able to work with others and communicate yet also keeps to himself and remain quiet.
Transferable skills? I can utilize IT and other technological equipment, as well as provide good analysis when it comes to written work. I have good organizational skills when it comes to individual and team work. Photoshop, Premiere among other apps such as Word and PowerPoint are at my hands. In addition, I have five GCSEs.
Career options? Writer/Author or perhaps even a scriptwriter. These are the options that could be open to me in the Media industry. I already have a blog set-up on this very site, utilized to add my political commentary.
Outside of media work I also use Blogger to document my political beliefs, and hope to blog further in the future on the issues of politics. See my very own "The Intrinsic Blog" for further details.
Assessor: Gilly Hope
Hand-in Deadline: 4th January 2017
Unit: 36 - Interview Techniques for Creative Media Production
Scenario: As a TV talk show researcher, your job is to choose who you will research who will be appearing on The Jonathon Ross Show. TASK
Conduct research in preparation for interview on show (10 minutes).
Create a research portfolio and have a list of past interviews.
Research interesting topics and points of interest for discussion.
Ensure that methods of research are documented i.e. magazines, books, videos etc.
You can pick ANYONE to appear on the show, just so long as you justify your pick with thorough research and opinion.
My guest show pick? Maynard James Keenan. Being the lead front man and vocalist of one of my favorite bands, Tool, I figured Mr. Keenan would be a perfect pick. However, Keenan has a reputation for being rather notoriously hard to handle during interviews, as he can clearly get irritated or bored with questions. Being a recluse as well helps the man maintain an enigmatic and mysterious persona, which has only helped encourage the mythos surrounding himself and his band members. Thus to engage Keenan in a conversation, one must peak his interest and make it so that he takes the narrative and drive the interview forward. That would be hard work considering the time restraints.
Here below is a great example Mr. Keenan engaging in an interesting topic that no doubt spices his interests: Interview About Philosophy
Here is an example of Mr. Keenan not being so eager to co-operate: Work With Me
Robyn Doreian sums up Mr. Keenan's approaches perfectly when he authored an interview of the man himself entitled A Beautiful Mind, dated July 200 (a year before the release of Tool's third album, Lateralus):
"Maynard James Keenan is an intensely private person. The Tool frontman will speak freely on issues such as censorship and President George W. Bush. But when asked about his personal life, Keenan responds with "I am not going into that," and the conversation comes to a screeching halt.
What does get Keenan talking, however, is his passion for art, music, spirituality, and psychology. And when the conversation shifts to religion, the government, and the horror of compromised integrity, the singer is positively verbose. It seems Keenan has deemed it his responsibility to speak out against the forces that seek to oppress him." As a result of this research, I have come to the conclusion that in order to engage Maynard James Keenan in an interview, one must bring up the following topics as part of points of interest for discussion:
Political, social and economic areas.
Philosophical and spiritual engagements.
A link to Keenan's songwriting to these issues.
Thus, I have complied the following questions to be asked by host Jonathon Ross of The Jonathon Ross Show, given the hypothetical that Maynard James Keenan would decide to sit down for an interview on the show:
Comparing Tool's EP Opiate and their first full-length album Undertow to both AEnima and Lateralus, it is almost like listening to two very different bands. Clearly the sound evolved. Was there any huge driving force behind such a change in mood and sound? Any political or philosophical reasoning?
You've noted before that comedian Bill Hicks served as "inspiration" for Undertow, and it is obvious his impact could be later felt in AEnima, with Third Eye taking lines from some of his stand-ups. You have mentioned before how he and Tool were trying to deliver across a similar message. What exactly is that message?
Do you think after Bill Hicks death in 1994 that this message, this direction the band was going in, was more important than ever?
From what I have seen in your work, you have always held a rather, shall we say, skeptic view of religion, particularly Christianity. Of course, I like to compare A Perfect Circles' Judith to Tool's 10,000 Days' own Wings for Marie. In the former, you seem to hold contempt towards your mother for her religious views, but in the latter you seem more at peace, coming to terms with her beliefs. Has this been an overarching theme throughout your life? Or have you always held your mother and her faith in high regard?
You once said the following: "If people can take something positive from Tool's music and use this for self-reflection and discovery, great. But I'm not going to preach to people about what they ought to know." This "Think for yourself, question authority" mentality, as well as Tool's advocacy for people to self-reflect and use it to better themselves, seems to offer healthy advice. And it is consistent. Do you think, with this advice, that people can break-away from the barriers in their lives and make it so they better everyone else around them?
In a report, discuss the development of the project and present the research of the production. Production details are required involving the origination of ideas, project research and any production documentation.
This assignment has been split into 3 separate TASKs and thus make it easier to section off.
In TASK 1 include the following:
The music track - how/why was it chosen?
Analysis of the music track and the performer's style.
Discussion of ideas for music video.
Initial creative concept.
In TASK 2 include the following:
Location details for shooting.
Discussion of possible copyright issues and waivers required for a potential public performance (if necessary).
In TASK 3 include the following:
Plan and production - details required prior to full production.
Our track was chosen as part of a classroom activity that involved brown envelopes being selected at random. The first try saw us get Slipknot's Duality, before settling for our final selection, The Weather Girls one hit wonder, It's Raining Men. Here are the lyrics to the song:
Hi - Hi! We're your Weather Girls - Ah-huh - And have we got news for you - You better listen! Get ready, all you lonely girls And leave those umbrellas at home. - Alright! -
Humidity is rising - Barometer's getting low According to all sources, the street's the place to go Cause tonight for the first time Just about half-past ten For the first time in history It's gonna start raining men.
It's Raining Men! Hallelujah! - It's Raining Men! Amen! I'm gonna go out to run and let myself get Absolutely soaking wet! It's Raining Men! Hallelujah! It's Raining Men! Every Specimen! Tall, blonde, dark and lean Rough and tough and strong and mean
God bless Mother Nature, she's a single woman too She took off to heaven and she did what she had to do She taught every angel to rearrange the sky So that each and every woman could find her perfect guy It's Raining Men! Hallelujah! - It's Raining Men! Amen! It's Raining Men! Hallelujah! It's Raining Men! Ame-nnnn!
I feel stormy weather / Moving in about to begin Hear the thunder / Don't you lose your head Rip off the roof and stay in bed
God bless Mother Nature, she's a single woman too She took off to heaven and she did what she had to do She taught every angel to rearrange the sky So that each and every woman could find her perfect guy It's Raining Men! Yeah!
Humidity is rising - Barometer's getting low According to all sources, the street's the place to go Cause tonight for the first time Just about half-past ten For the first time in history It's gonna start raining men.
Imagery includes bright, vibrant colors which has connotations of womanhood and femininity, coming out in the night on the hunt for men. This is because the men in the video are shown to wear rather darker colors, as well as getting half-naked. The lyrics are rather easy to interpret, the narrative following how it is now raining men and how every woman can now find their perfect guy from an abundance of men. It tends to have a theme of a hunt; a hunt for men.
Both performers (Paul Jabara, Paul Shaffer) are big women, making for minimum movement and instead sees both rely on their vocal power. Semiotics see symbols such as cardboard cut-outs of buildings and darkly lite lights, giving off a city street like feel, mixed with an allusion to imagery of "hooking up" on a night out. The duration of the video is at 4:54 and includes a rather moderate pace in the movements of both performers, with their image being maintained as the same throughout.
Ideas for the music video and initial concepts include discussion about animation or a combination of live performances from various locations. Still, this is pre-production, and we are still undecided on what we will be following through on. Animation would be a tough task considering this is our first year doing BTEC Media, so a live shooting of a performance would perhaps be preferred.
TASK 2 - Research of Project
As of now, location details have not been discussed as in-depth as we would have hoped. Considering this we fall back on initial ideas of potential animation or live performance; however, the location remains undecided. Still, the location is expected to be very local to the area i.e. Sunderland.
Possible copyright issues could include getting a permit in order to gain permission in order to shoot in the desired location, should it be necessary. Public performances require consented clearance as well as safety risk assessments.
Research of the project itself has already been covered in Task 1; nevertheless, this section of the assignment intends to seek and secure potential filming locations where necessary. This would include scouting out and getting a slip of permission in order to film at a specific location. However, since we have settled for a lyric video, some of this paperwork will be ill-refute to the process of our music video production.
TASK 3 - Plan for Production
Upon further discussion with the production team, we have concluded that we will be opting for an animated music video, preferably a lyric version of the song. This is due to the limitations we have found when coming up with ideas for our track, as its simple narrative and interpretive style makes it far more difficult to pin down into a conclusive music video. However this does present other problems as well, as it limits the number of roles among the production team. There are five members of our team, if we do conclude that we will go through with an animated lyric video, then certain roles will be rendered unnecessary i.e. cameraman, director etc.
The following are the production team's roles:
Administrator - Matthew Tulip: ensure everyone else is following through on their roles and contributing to the team, as well as keep everything documented and up to date.
Editor - Jodie Surtees: while we shall all be participating in editing, Jodie will oversee the majority and supervise the technical side of things.
Paperwork Supervisor - Annie Swanson: responsible for filling out the risk and safety assessments, as well as location recess and permission slips, including other necessary paperwork.
Scriptwriter - Rebecca Eastwood: responsible for the scriptwriting and assessing of the lyrics, as well as their interpretation into video.
Story-boarder - Mattie Orr: storyboard designer for the initial concept of our music video.
All members will be participating in editing of the music video itself.
Both Rebecca (Scriptwriter) and Mattie (Story-boarder) will be colluding with one another on their individual tasks in an effort to create a formula that will befit the narrative we wish to form for our final product. Although the team will, of course, come together to work on every aspect of our project, there will come times where each and everyone of us will have to work individually and independently in order to gain a credit of contribution. Meanwhile, Annie and Jodie have sorted through and completed the necessary paperwork i.e. recess, permission forms, location bill etc. So far the team is sorting through their own individual pieces of work and thus it has been (so far) unnecessary for the crew as a whole to collaborate. (08/12/16)
A majority of the team tasks have been accomplished. Now all that remains is that each individual complete tasks 1 to 3 and print off their material, in order to be compiled together within a music video production team folder. As for me, I will be continuing to update the progress until all work is complete and all materials printed. Task 3 has befallen to me in order to help operate and administer the planning and pre-production for our music video; however, this has been with the additional help of all team members. As of now we have successfully printed off all materials and are ready to file and collect our materials for submission. (15/12/16)
TASK
The objective of this assignment is to create a physical folder containing all the learning materials and print outs created through this task. This will be split in three sections:
A. Methods of recruitment - how does one enter the media industry?
B. Skills and qualifications - what is required to be recruited in the industry?
C. Presentation for employment & career development - a CV is necessary as well as other materials required for Media employment. Section A
Two tasks:
Explain the following methods of recruitment i.e. ways to find, apply and get a job within the industry. This can be through the national press, trade press or Internet.
These three methods need explaining: word of mouth; personal contacts; networking.
These tasks has been undertaken via the website creator Wix.com, and a separate section called "RESEARCH" sees work put in. This will all be printed off for my portfolio. Section B
Two tasks:
Creative Skill Set - this is to be included as a necessary brief.
Education - the required qualifications and necessary achievements need to be researched i.e. training schemes/apprenticeships.
Again, this section of tasks will be accomplished via Wix.com using the editing tools. Section C
This section will cover:
the employment and career developments researched throughout this assignment, and will compile all materials together.
in addition, a CV is required to be completed specifically for this assignment.
a job application form must also be created, for either a fictitious or non-fictitious job within the media industry.
The majority of this section will already be completed by serving evidence towards completing the previous tasks i.e. research into method of recruitment and putting towards skills and qualifications (CV, portfolio etc.).
The
freelance directory is a website where you can upload your own CV of skills and
experience - and is a place for broadcasters and journalists in general to try
and find freelance professionals: http://www.freelancedirectory.org/
Know about ownership and funding in the television and film industries.
Understand developing technologies in the television and film industries.
Be able to prepare personal career development material.
Ownership and funding in the television and film industries
Ownership: public service; commercial; private; corporate; independent companies; global companies;
vertical and horizontal integration; monopoly
Funding: license fee; subscription; pay per view; sponsorship; advertising; product placement; private
capital; financial aid; development funds
Understand developing technologies in the television and film industries
Developing technologies: eg satellite, cable, analogue, digital, film-based, interactive, internet, high
definition, consumer products, streaming content, on-demand viewing, digital recorders, pay per view
Be able to prepare personal career development material
Methods of recruitment:
national press; an organization for journalists and others professionally engaged in the production and dissemination of news.
trade press; work within a trade journal or professional magazine (and colloquially or disparagingly a trade rag), is a magazine whose target audience is people who work in a particular trade or industry.
internet; the world-wide web offers an abundance of opportunities.
word of mouth; spoken communication as a means of transferring and learning new information.
personal contacts; emails, phone numbers and other means to get into contact or negotiations with those within the industry
internal promotion; being promoted within the field you work in and qualify for, to move up the career ladder so to speak
networking; interact with others to exchange information and develop professional or social contacts
trade fairs; attend these exhibitions from various media industrial organisations in order to make contacts and perhaps form a better networking system.