Thursday 13 October 2016

Influence of Commercials in Music Videos

Commercials: used to promote and make aware of a product. The styles of commercials and advertising can influence the concept and construction of a music video.

Gold Digger - Kanye West


Concluding commentary: with this it is all about the glorification of sexualized media outlets such as magazines and models, drawing inspiration from "pin-up" cover girl models while portraying numerous fictitious magazine covers throughout the video. The titles of the magazines on whose covers the women appear reflect the correlating verses in the song. The video was shot in a widescreen letterbox format, using stylized art direction with few props.

Common People - Pulp


Concluding commentary: the style of video is similar to that of the widescreen letterbox format of "Gold Digger", and uses over-stylized visuals and colors in order to express it's message. The song itself promotes the lives of middle to working class individuals. The video also features a homage to the "Eleanor Rigby" sequence in the animated film Yellow Submarine, with everyday people stuck in repeating loops lasting less than a second.

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