TV Presenters: 4 Examples

4 examples of TV program presenters from the lifestyle genre would include the following:

• Jeremy Clarkson (Top Gear)
• Jamie Oliver (Jamie's 30-Minute Meals)
• Fiona Bruce (Antiques Roadshow)
• Nick Knowles (DIY SOS)

The lifestyle genre involves various programs that range from cooking, home-building, fashion as well as cars. The task is to analyze these 4 different presenter's styles and what makes them unique in how they draw in their audience. First we will start off with former Top Gear presenter, Jeremy Clarkson.

Jeremy Clarkson - Top Gear

Here is an exemplar clip.

Clarkson comes off as very whimsical in his tone and relaxed in his pace and speech pattern, making for a friendly atmosphere. This is despite the disaster of the car rolling other. Clarkson's reaction is rather tame, and his tongue-in-cheek remarks make it as if the situation is normal. This makes the presentation rather laid-back yet engaging, thanks to the voice over providing some context and humor. The camera angles are professional and slick, which make for a documentary like-feel for the audience; however, the sense of style does not overshadow just how relaxed it makes the viewer. This is despite Clarkson constantly rolling over in a "Reliant Robin" car. In addition, his conversation with fellow Robin riders come off as very real and familiar, as his tone is not scripted and is the same as his tone when talking in the car to the camera. Plus the camera in the car being so close makes for a claustrophobic atmosphere yet you never feel pressured, as you are not there yet feel oddly familiar.

Jamie Oliver - Jamie's 30-Minute Meals

Here is an exemplar clip.

At the beginning of the clip, Jamie welcomes the audience and introduces them to knife skills. This brings off a somewhat masculine tone as he describes the knife as if it were being used as a deadly weapon, describing it as "teeth", "jaggerd-edges", "break bones" as well as complimenting their look and size. However this contrasts Oliver's tone of voice and delivery, as he tends to stumble a bit in his speech and come-off as direct towards the camera yet also remain local. This makes for a relatable sort of relation between Oliver and his target audience, which can range from parents to middle-aged men and women. It is straight forward and direct. His language is rather plain and is mostly descriptive of the knives and their techniques, and not much else, making it easy to understand and take in what he is saying. Oliver is rather fast in his pace of talk but his easy-to-understand dialogue makes it far more easier to process what is being taught.

Fiona Bruce - Antiques Roadshow

Here is an exemplar clip.

Bruce's style of presentation here on the Antiques Roadshow is similar to that of her work on the BBC and even Crime Watch; however, there are many tweaks and changes that are noticeable. The clip starts off with Bruce in the garden of Hanbury Hall where she delivers some context to the house's history, explaining to the audience in a very detailed, well-researched and formal tone. The style of presentation is similar to that of the BBC's interviews and filming when on location, making for a formal and modest presentation. Bruce's experience no doubt helps then, given the circumstances. The voice-over is also similar to that used by the BBC and on Crime Watch, with the difference in tone being that it is far more educational than it is informative. This makes for a more relaxed presentation from Fiona, and the added classical music in the background, as well as the surroundings, make for a much calmer environment. Fiona's slow speech pattern yet well-detailed and structured manner helps make for a modest setting. The target audience would be mostly seniors and older adults, as the topic of the show focus on antiques and classical relics from the past.

Nick Knowles - DIY SOS

Here is an exemplar clip.

Much of the spotlight focuses on the family and their home itself, as Knowles acts more as a friendly guide if anything. This is accustomed at the end of every show of DIY SOS, as the finished product is showcased for the camera. Knowles dialogue comes off as very normal and colloquial, making for a familiar feel for the audience. The voice-over is more formal and specific on the architecture, which makes for a more scripted pattern. However come the actual on the ground filming, Knowles is unscripted yet rather informative to the couple and the camera. When interacting with the family he is also slow in space and plain spoken, making for friendly conversation.